About

If Collective was founded in 2018. Before that, a bunch of us worked together in a large agency on amazing projects. We learned a lot in that time and honed our craft with colleagues and clients from some of the UK's best-known brands and institutions.

If Collective

Eventually we came together to found If Collective. And while If Collective is a bit of a youngster, our team is 25 years in the making – we are expert, knowledgeable and trusted.

We provide creative services to enterprise, education, public and third-sector clients in the UK and EU. We're set up to deliver. There are no investors and no hungry shareholders to satisfy – which means our clients get full value. Everyone at If Collective is visible to, and on first-name terms with, our clients. We avoid jargon, buzzwords and fads – and we prefer not to indulge in branding our methods – making If Collective easy to work with.

We work towards long-lasting positive change. Our processes mirror the Design Council's Framework for Innovation and we echo their purpose 'to make life better by design' – which helps us deliver great results.

Methodology diagram
“If Collective’s listening and thinking is so excellent, their understanding of and empathy with our values so robust and their design skills so imaginative that it makes working with them a joy.” Miranda Plowden
Business Development Director
South Yorkshire Housing Association

Team overview

SYHA Come Home icon South Yorkshire Housing Association
Brand identity
OCF logo Ocean and Coastal Futures
Brand identity and digital strategy
C4 logo Sheffield Hallam University and UKRI
Brand consultancy and digital development