South Yorkshire Housing Association

Brand identity

‘Come home’ – a forward-looking brand identity with a clear lineage to the founding of the organisation.

“We’re from round here.” Juliann Hall
South Yorkshire Housing Association

Customer, team and stakeholder consultations feeding into new brand implemented across the business – with digital and physical collateral ranging from customer-focused, task-driven website to head office signage and van decals.

“We were a bit like Cathy Come Home, except he didn’t leave me”
“She wouldn’t let me”
Wife and husband – customer panel members
South Yorkshire Housing Association

Design standards to enable staff to implement and work with the new identity. Workplace design consultancy and fitout of new head office.